WPMU got blocked from google – came back in 1 month

The Penguin update (not Panda) knocked WPMU.org off the charts back in April 2012.

What happened was that WPMU had “WordPress MU” with a backlink in every footer of their theme packs. The anchor text was considered WordPress branding by google’s Penguin algorithm.

So there were thousands of websites, with hundreds of thousands of links pointing back to WPMU instead of WordPress.org or .com.

WPMU got back up in google’s listings in 1 month!

This is amazing.

They did a lot of things, but the most important was taking the footer link from thousands of edublogs instantly (which they own). They could have done a nofollow, but instead removed them because it’s so important to get back in with google’s algo.

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